People always make investment decisions based on the expected, the investment hot retail market is expected that at work too good. Ideally, people lost investment return direction, leading to vacant shops available in the market increase, the level of actual investment income is only investors know it. True to that shop to make money investing?
As the end-user shops, businesses may be the most right to speak, listen to their elected shop theory, investors will be more rational to improve the ability to identify strengths and weaknesses shops; developers to reduce construction waste generation and avoid the embarrassing situation caught in a dilemma . glue stick Our part is to shop through the business selection process and the experience to understand the market demand, the investment process of dialysis shops should pay attention to the problem. There is also hope that more businesses to the guests, talk about the views you choose to shop.
Congee shop shop owner who elected Mr. Zhang.
Congee shop owner,glue gun Mr. Chang, 30 years old, the Northeast, has 8 years experience in the catering industry has a well-known restaurants, general manager of Beijing office. January 2004 started their own businesses, opened its first shop in porridge. There are currently seven congee chain stores, located in Xiaoyun Road, Century City and Xiaoxitian other places.
Wang Pu standard office most promising group of shops near the back community admire Mr. Zhang's vision, just over a month, this is already in the shops near the fire Xiaoxitian up, has yet to be dinner time, the store has started to come a lot of customers to patronize. For the year, the pressure to open seven stores, Mr. Zhang said, in addition to concern about the financial aspect, the election or not shop properly is critical.
"Now choose three stores I am most concerned about." Zhang said.
First, whether environmental clearance. Example, the government required that food like congee shop can not open the resident shop downstairs, close to opening a store, installed the flue needs higher than residential buildings, so developers design of the shop to have the congenital condition.
Second, the traffic. One of the ills of modern urban transportation, shortage of parking spaces in urban areas, restaurants open in the downtown area, this contradiction is particularly prominent. On average, a million square meters of restaurants require five parking spaces, but now most stores configuration inadequate. Zhang example, Xiaoxitian the congee shop at this open 3 hours, has to stay more than 80 vehicles, parking was not satisfied.
Third, the passenger flow. Determine the source of many benefits congee shop, mobile and fixed two source points. Current source means of transport through the crowd to reach the vicinity of transportation is a necessary condition. Office buildings and fixed source is nearby residents. Zhang's Food Shop 25 ~ 30 yuan per capita consumption, it is suitable for consumption of white-collar workers, the creation of focused areas of the shop in the office at least ensure that the noon meal of the flow, but only consumer group lunch is not enough, so the need to rely on a large scale community backing, to develop in depth. Zhang said the office near the group, backed by the most optimistic about the community of shops, but it will not open in the district, one to a passenger within the district may be limited, and second, the security area will limit access to outsiders, obstruct business.
As more and more scarce in urban areas of the shop, the future development of congee shop will also be the suburbs, but Mr. Zhang said he is not optimistic about the community shop operators in the short term congee shop will not choose to open in the suburbs of large communities. ?
Special care of their prices are not the most important determining factor.
Cost-benefit is directly related to business profits, and now the highly competitive restaurant market, which causes high barriers to entry, into large, virtually decoration, advertising, operations and other aspects of the costs, split the profit margins, therefore, generally short-term lease will be difficult, Zhang 7 8 Food Shop have signed a lease to 13 years between the contract. He said that some owners of the 3-year lease in fact introduced a number of businesses declined.
Not difficult to find food and beverage industry in recent years despite increased demand for space, shops their prices are rising somewhat, the cost of rent is not the business part of the core.
Zhang believes that a number of hidden costs to business at a loss, such as transfer fee. Good cosmetic ingredients housing speculation, prices rose at an alarming rate, a transfer fee to store only up to 50 to 100 million, most can not take the account transfer fee to bring business operations recovery difficult.
He said the rise in the next few years their prices will not increase too much, on the one hand by the supply of incremental impact of a large addition, their prices rose too fast potential crisis. Their prices are too high, the operator can not accept the result of vacant shops, and housing is different shops there as long as a month's gap year, it earned the previous price point of the profits now lost. And even a good location, high to bring businesses frequently change their prices, a "perennial transform Overlord flag" phenomenon, will result in other operating businesses and consumers to "value shop lot worse," the illusion, no good future investment cost of rent and shop prices .
Shop Select shop or hard to find good acceptance speech.
Home good store selection is not so easy. Zhang said that his car ran 30,000 km a year, almost within view of the facade to make room in Beijing, or that hard to find a good shop. Fancy stores mostly in the business, even if do not live in the immortal struggle for survival, they do not lose money, businesses basically do not want to transfer.
New development is seen by very few shops, and many properties are not clearly agreed purpose, there are many defects in design and development shop, can not be used. Some owners even decorated very luxurious shops, even the external walls are covered with marble, he said: "The marble pavement damage the economic interests of both sides. Businesses need to have exhibition space, and put on their own business logo blocking the doorway of the marble , resulting in waste. "
Zhang said that businesses want to display their own unique style stores, rough-type shops in their mind, a number of drainage facilities, natural gas in place, water and electricity have enough space to play in the framework of the type of stores they shop in the basic hardware requirements for porridge. Small shop area, 300 to 500 square meters is his favorite. Source: Shopping Guide