The idea of peace and prosperity Consulting: business management decisions, there can not be completely correct, the accuracy rate is the core business strategy. What is the key to grasp the accuracy?
Management action the higher the degree of difficulty, the lower the accuracy rate; operation and management actions as simple, accurate and the higher the rate, the management of small, in fact, is really good pipe!glue stick Recycling from the perspective of corporate marketing, business all the doors and walls are fake, and adhere to the simple operation and management of enterprises, in the face of almost all problems are simple, and pursuing a complex enterprise management, has been facing a lot of global business management problems.
Tool management system:
How to eat your dinner? Chopsticks, knives and forks and bowls is a means; you how to get to the field trip? Trains, cars and airplanes are all means of transport; contact with others, how to contact you? Telephone,glue gun mobile phone and QQ are the communication tools; do not cite other examples of it, as if all of our activities are unable to leave the tools, advice of peace and prosperity to ask a question you must answer: you manage your business using what tools?
The so-called human person, and different from the animals, it is because using the tool. Tools originally referred to the work required for the apparatus, after the idea was to achieve, complete, or to promote a certain thing means. "Marketing and recycling - ahead of the competitors know the secret in front of" the book clearly states: business management is no exception, a person to manage the business, management can not do without equipment and management tools, equipment and management tools to manage effectively integration, the establishment of a system, and continuously update and maintain the system, that is, set up a business tool for management.
In the logic of peace and prosperity in business consulting, tools, efficient management is actually management. Morale, strategic and effective, disciplined business, has been regarded as good enough, so good business, can continue to achieve excellence in the only outstanding issue is how to continue to reduce costs and improve efficiency. We must first of its profits. We are the "Analects" back in the familiar, but always fantasy: Let's morale disciplined team, with the most rudimentary equipment and means to get accurate and effective low cost and high efficiency.
Production management, a famous saying: you must not expect the old machine roll-out efficiency. Millet plus rifles to defeat aircraft and artillery, is a miracle of war, not a business miracle. Marketing Management Consulting Co., Ltd. of peace and prosperity, and Beijing Normal University Press, 2009, jointly launched the "Enterprise Marketing and recycling - ahead of the competitors know the secret of the front," is to remind all businesses: commercial society is a society pay attention to input and output, Only the most valuable management instruments and means, will get the best input and output value. Advocates of peace and prosperity of the enterprise tool management consultation mechanism is absolutely not to buy several IBM PC, install some ERP software so simple, in order to help you understand what we set out to Harvard, "Business Review," combining corporate practice summary, the current world's most 25 kinds of popular management tools:
1, customer relationship management (CustomerRelationshipManagement, CRM): CRM is the automation and improve the focus and sales, marketing, customer service and support areas such as customer relationship-related business processes. CRM system is not only a set of principles, but also a set of software and technology. Its goal is to reduce the sales cycle and marketing costs, increase revenue, expand business needs to find new markets and channels and enhance customer value, satisfaction, profitability and loyalty. And IBM is that: customer relationship management, including corporate identification, selection, acquisition, development and maintenance of the customer's entire business process. IBM to customer relationship management is divided into three categories: relationship management, process management and access management.
2, total quality management (TotalQualityManagement, TQM): Total quality management is to be able to level in the most economical, and fully meet customer requirements, taking into account the conditions of production and services, the enterprise departments in the development of quality, to maintain quality and improve the quality of the activities as a whole constitute an effective system.
3, customer segmentation (CustomerSegmentation): Customer segmentation is the mid-20th century, 50 scholars from the United States Wendell Smith's, customer segmentation is the division of the customer based on customer attributes set. It is the customer relationship management (customerrelationshipmanagement, CRM) component of the important theory, but also is an important management tool.
4, Outsourcing (Outsourcing): Outsourcing is a strategic management model, the so-called outsourcing (Outsourcing), a highly specialized division of labor in the twentieth century, business organizations to maintain the competitive core competencies, and the lack of manpower due to organizational difficulties, the organization may be non- core business outsourcing to outside professional firms to reduce operating costs, improve quality and focus on human resources, improve customer satisfaction. Outsourcing industry is a newly emerging industry, it gives enterprises a new vitality.
5, core competencies: U.S. strategists Hamer said: "The business is a knowledge of the collective enterprises through access to new knowledge accumulation process, and make it integrated into the formal and informal corporate code of conduct in the future to become so corporate accumulation of the dominant power, that is the core competitiveness. "competition among enterprises will eventually be reflected in the core competencies. General Electric, with its core competence, the implementation of its "one of the best" strategy, in many areas has become a world leader, and to ensure a large lead. Core competence identification tool has been the most important strategic management tool.
6, supply chain management (SupplyChainManagement, SCM): Supply Chain Management (SupplyChainManagement, referred to as the SCM), is the means to meet certain conditions, the level of customer service, in order to make the whole supply chain system cost to a minimum and the suppliers, manufacturers , warehouses, distribution centers and channels, together with other organizations to carry out effectively the product manufacturing, transport, distribution and sales management. Supply chain management, including planning, procurement, manufacturing, distribution, returns five basic elements.
7, strategic planning (StrategicPlanning): the so-called strategic planning, long-term goal is to develop the organization and put into practice, it is a formal process and ceremony. Some large enterprises have a conscious thing for about 50 years to plan. Strategic planning is divided into three phases, the first stage is to determine the target of the future development of enterprises in the process of change to cope with various objectives to be achieved; the second phase is to develop this plan, when the target identified after consider what means, what measures, what method to achieve this goal, which is of strategic planning; Finally, the formation of strategic planning text to prepare for assessment, approval, if approved failed, then it may require multiple iterations process, how to consider amendments.
8, business process reengineering (BusinessProcessReengineering, BPR): In order to leap to improve cost, quality, service, speed of the main operating base of modern enterprise, the workflow must be a fundamental rethinking and radical reform. The basic idea is - must change their traditional ways of working, which is completely changing the traditional since the industrial revolution, in accordance with the principle of the division of work into a complete different part of the independent sector by the respective work of the work order .
9, knowledge management (KnowledgeManagement, KM): knowledge management (KM, KnowledgeManagement) is a network of emerging new economic era of management thought and method, management scholar Peter Drucker as early as 1965 that the prophecy: "Knowledge will replace the Land , labor, capital and machinery and equipment, become the most important factors of production. "受到 in the 1990s boom of information technology, combining the concept of knowledge management in building the Internet portal, database and application tools such as computer software systems, become cumulative knowledge wealth, create more competitive new century weapon.
10, mission statement and vision of the book: corporate mission statement that is to guide enterprises toward one direction, on the basis of the above work, corporate decision-making should be based on the form of a written report, made the enterprise's mission. The so-called vision, by the members within the organization formulated through discussion by the team to obtain a consensus organization, to form the future direction we are willing to go all out. The so-called vision of management, is a combination of personal values and organizational purpose, through the development of vision, vision aiming to implement the vision of the trilogy, team building, towards organizational success, prompting organizations maximize the power play.
11, the Balanced Scorecard (TheBlancedScoreCard, BSC): Balanced Scorecard approach to break the traditional focus only on financial indicators of performance management. Balanced Scorecard that the traditional financial accounting model can only be measured by what happened (the result of factors behind), but not forward-looking assessment of the investment organization (the leading drivers.) In the industrial era, focusing on financial indicators of management is still valid. Dan in the information society, the traditional performance management approach is not comprehensive, the organization must be in customers, suppliers, employees, organizational processes, technology and innovation such as investment, achieve sustained development. It is based on this understanding, the balanced scorecard approach that organizations should examine their own performance four perspectives: learning and growth, business processes, customer and financial.
12, job-oriented management: Activity Based Management (ABM), is the use of job cost information to help managers identify value-added and consumption of resources does not work. Job is the general term for a series of tasks related to, or refer to the organization for some purposes the activities of the consumption of resources. Activity-based management is a system-wide, integrated approach, it makes management focus on those goals is to increase customer value and profit by providing this value of the assignment. Activity-based management, including product costing and process value analysis. Using Activity Based Costing ABM as its primary source of information.
13, loyalty management: the so-called loyalty management, not just for individuals or groups that loyalty is more important is loyalty to the long service of an enterprise, according to the principles of all members. Specifically refers to the careful selection of customers, employees and investors, and then think of ways to retain them. Customers, employees, investors can be said that the basic elements of a commercial system, we will call it "the power of loyalty."
14, Six Sigma (6σ): 6σ management method is a statistical evaluation method, the core is the pursuit of zero defect production, to prevent product liability risk, lower costs, increase productivity and market share, improve customer satisfaction and loyalty. 6σ management not only focus on products, service quality, and attention to process improvement.
15, strategic alliances (StrategicAlliance): Strategic Alliance (StrategicAlliance) In recent years, has become an important part of the global competitive strategy, in fact, originated in the corporate pressure in the face of international competition, based on their lack of resources and capabilities. Hope that through joint ventures, joint research and development, cross-licensing, logistics agreements, etc., with their limited resources scarce, shared R & D costs and risks, control of the market circulation, development of industry standards. The success of four key strategic alliances are: to make alliance strategy; select the appropriate object; an alliance structure and management system; entered into a termination Alliance Program.
16, benchmarking (benchmarking): benchmarking analysis (benchmarking) is to the activities of the enterprise engaged in the activity with the best in comparison to proposed methods of action to make up their own deficiencies. benchmarking is to all aspects of the business situation and the links with competitors or industry leading companies within and outside the control of the process is an evaluation of their own businesses and other organizations, means that the persistent external business performance as its own business internal development targets and best practices for migration from outside the business aspect of this business a way to go.
17, change management plan (ChangeManagement): change management, the three basic methods are: First, the thaw: recognition of the current situation is not good, the release of the organization that had previously been concealed adverse information; two changes: the use of communication and the introduction of a learning organization, so that members gradually accepted the concept of change is a positive value; third, a set and then move: first determine the change strategies, developing clear objectives, environmental assessment, action programs and a variety of supporting measures.
18, growth strategies (GrowthStrategies): and compared to other types of strategic posture, growth strategy has the following characteristics: the implementation of corporate growth strategy is not necessarily faster than overall economic growth, but they are often higher than the market where its products grow fast. Market share is a measure of the growth can be an important indicator of growth, growth-oriented strategy should be reflected not only the absolute increase in market share, but also increase the total capacity in the market should be based on the relative share of the increase.
19, the economic value added analysis (EconomicValueAdded, EVA): It is based on after-tax operating profit and capital investment required to generate these profits the total cost of a corporate financial performance evaluation. Annual economic value created is equal to net operating profit after tax and all of the difference between the cost of capital. Including capital costs include the cost of debt capital, including the cost of equity capital. At present, Coca-Cola as the representative of some of the world most famous multinational enterprise performance evaluation using the EVA index.
20, price optimization model (PriceOptimizationModels): abstract price optimization model, we use revenue management to interpret. Principle is the right product at the right time, right price to sell to the right customers, and thus the enterprise in its products to maximize revenue. It to market segmentation and demand forecasts, based on the one hand to take over sales (through to accept orders over the scale of production) approach to bring order to reduce unnecessary false wasted; the other hand, to take stock control method, market segmentation, demand forecasting and product pricing closely as possible the diversity of needs of the market, explore the profit potential of products in the market and achieve revenue maximization.
21, open market innovation: is innovation from the research center within the enterprise, opening up the whole of society, open to the scientific research institutions, open to suppliers, opening up to consumers to understand their needs, market innovation. To prevent the development of closed-door, R & D to find the possibilities in the market, to customers and product development proposals and management team communication.
22, size customization (MassCustomization, MC): In the new market environment, enterprises urgently need a new mode of production, mass customization (MassCustomization, MC) resulting. 1970, U.S. futurist Alvin Kostov (AlvinToffler) in the "FutureShock" a book put forward a new vision of production: standardization and mass production similar to the cost and time, providing customers with specific needs products and services.
23, scene settings, and emergency planning (ScenarioPlanning): Scenario Planning (scenarioplanning) sort out the complicated and confusing is an important method for the future. Scenario planning requires companies to design several possible future situations, and then go to imagine what the unexpected will happen. This method allows you to carry out adequate objective discussion, making the strategy more flexible.
24, overseas operations: the development and operation of the overseas markets, Roland. Berger believes that there are some successful experience in overseas operations in various sectors of the business is worth a common reference: the focus on cultivating core competitiveness; clear that the enterprise's competitive strategy; comprehensive consideration a variety of factors; progressive way of overseas expansion; training and the introduction of international operations management.
25, radio frequency identification (RadioFrequencyIdentification, RFID): RFID is radio frequency identification technology in English (RadioFrequencyIdentification) acronym, also known as electronic tags, radio frequency identification technology is 90 years of the 20th century the rise of an automatic identification technology, radio frequency identification technology is a items using radio frequency signals through space coupling (alternating magnetic field or electromagnetic field) to achieve non-contact transmission of information through the message to identify the purpose of the technology.
Your enterprise application management tool for the above? Do you know anything of these tools? Actually do not know and never used, there is no big deal. "Corporate marketing and recycling - ahead of the competitors know the secret of the front," a book clear: to establish the core of management tools that companies do not put the tools as a burden. enterprises blind selection tool, the tool will become redundant, it becomes a lead a horse to walk, walk, bike carrying, pushing the car walk, not as their own by walking on two legs. we rode Ye Hao, Ye Hao bike, drive a car Ye Hao, flying both mean to achieve their goals, these vehicles give us the only difference is, the cost and efficiency are different. enterprises in different stages of development, according to the different development goals, select a different tool, that is, the continued advocacy of peace and prosperity consultation to find the best solution.
In the business logic of peace and prosperity, the simple management of the true meaning, in fact, management ideas, management practices and a high degree of harmonization of management tools. The most simple enterprise management mechanism, is the enterprise's management ideas and methods, and infiltration in the management tool attached to the inside, regardless of who is using this tool, you must follow the same ideas and methods, will consume the same cost, produce the same performance, to ensure sustainable and stable input and output return. from the management Essentially, there is no good tool for management of a business, not only management efficiency fluctuated, and the management costs are increasing.
Spirit Consulting's advice a century: from the perspective of corporate marketing and recycling, for companies adhere to a simple management, marketing is a business and sales management, marketing can also be a sale on business and management; marketing can also be the management and sales management; consultation to the conclusion that peace and prosperity: business marketing is to cover business; management; sales of three dimensions of movement, companies can choose any one as the focus, but can not be missing any of them. to establish first-rate management mechanism, from the establishment of organizations morale of the operating mechanism and the mechanism of strategic business began to build first-rate management mechanism, we must first establish the discipline of enterprise management mechanisms and tools for management. a simple mechanism for the management of the four is the only way to re-marketing, this road is not the most traffic good, nor is the nearest, the real value lies in the road: to broader and broader.