Britain has a saying: "This is a marathon, not a sprint." In commerce refers to the cake is still very great, market competition is a long-term strength of the fight must go slowly.
However, the high voltage inverter for domestic industry, but he is not applicable. On the one hand, the implementation of energy saving policy in China has brought boom, marathon has just begun; the other hand, industry, increasing competition in 2010,glue stick if not a "sprint", then very likely engulfed by bad market conditions.
As a result, people saw in 2010 enterprises have engaged in high frequency, "sprint-style marathon" race. Looking at the domestic high pressure drive each company, no doubt, Guangzhou Zhiguang Electric Company Limited (Zhiguang Electric, stock code: 002169) line of integrated development of the "wisdom and foresight" concept.
When other companies to meet in the production of general-purpose inverter, the Zhiguang Electric courage to challenge themselves, in almost monopolized by multinational corporations in the field of large capacity is not break frequency does not scratch, glue gun go ahead; when sales of other companies only when a simple, Zhiguang Electrical courage to become the industry "the first to eat crab", denounced 2.5 billion saving huge amounts of money to build Guangzhou Zhi Guang Co., Ltd. (hereinafter referred to as energy Zhi Guang) - currently the largest energy services company.
Zhiguang Electric extraordinary courage and boldness of vision from where exactly? High frequency in the field of development will be like? Energy company established to run the new situation? This company carries many curious reporter entered the Zhiguang Electrical industrial park covers an area of 35000m2.
The machine shop is doing roaring forward, accompanied by journalists visited staff told reporters that this is the company's high-voltage inverter 1:1 Lab, suddenly stunned by that news ... ... because in many domestic enterprises, the introduction of a 1:1 experiment Rooms are numbered.
For equipment with more reliable and stable operation, January 2008, spent nearly a million Zhiguang electrical high-voltage power supply 10kV/6kV owned the network, the establishment of the nation's largest power high frequency dynamic load test, where all the equipment , are designed to simulate the user load motors, fans of the actual situation, to meet the capacity of high-pressure variable speed system 30000kVA whole factory full load test needs.
1:1 has become a high-voltage laboratory testing company overall strength of the important criteria. Indeed, some companies product instability, the fundamental reason is that equipment in the factory and has not been a good testing, operation and maintenance products, which has restricted the development of the industry is a major bottleneck.
Extension of "large capacity" root out the big market.
At present, the company has obviously high voltage inverter, two different models: a Lead Hua Fuzhou, co-Kang frequency represented by companies such as enterprises in the field of general-purpose high-voltage inverter, "a big show of fist"; and to Zhi Guang Electric companies represented, to the large capacity of the persistent upward extension of high-voltage inverter.
"Today more and more enterprises have been gradually sort out the high frequency of development of their own ideas, and other companies is different is that Zhiguang Electric chose to greater capacity, higher power of direction." Zhiguang Electric Market Development Manager Liu Haiyan, said, "just last month, we 600MW generator in a power plant in Hunan installed 5900kVA Fan High frequency control system, such a high power for domestic enterprises is the first case; provided for Shougang several 6000kW/8000kVA the high voltage inverter, which is basically not many companies involved in the field; Now we are a steel plant in Jiangsu to provide a blast furnace blower 8000kW/10000kVA the high voltage inverter, Zhiguang Electric is the direction to the larger capacity . "
She further explained that there is no power inverter is not in the domestic market, opposite the market in great demand, with high iron, for example, domestic enterprises is still not make the products meet the requirements.
In contrast, domestic enterprises are in the field of general-purpose inverter fight on price, it is not rational behavior. "By the high-end general-purpose frequency inverter to the upgrading and transformation, will become the future development trend of the industry." Zhiguang Electric chose the rather proactive philosophy.
In fact, the greater frequency of the R & D capacity, Zhiguang Electric not only started in 2010. Back in 2008 Zhiguang Electric will display the industry's leading 7000kVA behalf of the high voltage inverter, in particular, in the same year in December, the company's external fabric developed at the top level of domestic 10000kVA the high voltage inverter, the industry outcry.
"If, in 2008 Zhiguang Electric developed 10000kVA high frequency, with the company in recent years in large-capacity high-voltage inverter has been successfully applied in key areas, along the way that we are still very smooth." Man this is about Liu Haiyan pleased.
In fact, Zhiguang Electric "innovative thinking" throughout the enterprise throughout the entire development process.
2000 to 2006, the domestic industry is still in the new high-voltage converter stage, the industry is at staggering the initial stage, the stability of a product development focus. At that time, large-scale power grid construction has just begun, power quality is not high, there are often blackout phenomenon, however, will still be in power after the high-voltage converter under the effect of inertia to maintain rotation, so only after a complete stop to wait until the restart, it is bound production runs to bring the user a greater inconvenience.
The Zhiguang Electric introduced the "spin motor speed tracking technology" just to solve this problem, it makes high-voltage inverter can restart at any speed, greatly increasing the reliability and stability, which is undoubtedly one for the frequency of domestic life.
In fact, both domestic enterprises, or transnational corporations, should not run the 3-year 300 (sets) of the operating performance, we can not say with mature technology and products.
For Zhiguang Electric is also no different.
"Since 2005, we have 1,000 pieces (sets) of equipment in the market and stable operation, it can be said that all conditions are met, the problems have been solved, the stability of products has withstood the test of market . "Liu Haiyan said.
In the interview, the reporter found that in addition to the high-power high frequency extension, the difference of the sales model is another feature of electrical Zhi Guang. And other high frequency of different sales by region, Zhiguang Electric sales model is used on the way by industry.
"Since we are not the only high-voltage inverter just a product, we are in power electronics, high voltage technology, control technology and software technology innovation has advantages in network security and control, motor control and energy conservation, electricity supply control and automation, power, and several other areas of information technology have made outstanding technological achievements, the establishment of a complete set of arc line selection system, high-power high-voltage frequency control system, electric power dispatch data systems, energy management system, complete, and several other products the process line. comprehensive coverage of the metallurgy, cement, petrochemical, power plants, power grids, urban construction and other major industries needed, so our sales are conducted by the industry, according to the production status of each industry, technology, industry to transform the working conditions and custom, which according to industry research and development and overall characteristics, closer to the needs of users. At present our sales and service personnel a total of more than 200 people, which is almost the industry sales and service personnel, one of the most . "She introduced.
Differentiated high-end products, differentiated business model, Zhiguang electrical clear focus its business ideas to bring more surprises.
New model of the new company operating profit.
Zhiguang Electric differentiated business ideas covering every area of business.
May 18, 2010, by Zhi Guang Zhi Guang Electric motor co-financing with 2.5 billion of Zhiguang energy company was officially established, and it has thus become the largest energy services company.
It is reported that the company's core businesses include energy services, energy investment, energy efficiency technology research and innovation, from the user's electrical loads in energy-saving, energy-saving power supply system to the user, to the user's energy management system solutions to help customers achieve energy efficiency, improve overall operational efficiency and user management.
At the same time general manager and assistant Liu Haiyan Ren Zhiguang energy interpretation to reporters: "The company highlighted 'energy-saving and efficiency' theme: conservation is to reduce energy consumption by high-voltage inverter in order to achieve increased efficiency results; efficiency, it means increased security production time, not because of insecurity power outage, will not malfunction because of insecurity in order to achieve greater efficiency. "
No diamond, dare embrace porcelain live?
Sales model is different from the past simple to create system solutions required equipment company has a rich industrial chain, and this is precisely the advantage of electrical Zhi Guang. Product line selection involves not only complete sets of equipment arc, high frequency control devices, but also covers the electrical controls and energy management systems and other fields, just to meet user needs in energy saving.
There is no doubt that many high-energy consumption due to the current domestic enterprises still adopt a more rugged modes of production, they are expected through the energy saving system, to change their production methods.
"In and user communication and found that some high energy consumption enterprises in the energy efficiency of the power of relatively weak, they want to 'do the professional thing to the professionals', so many companies willing to accept the overall energy saving program." Liu Haiyan said.
This can not help but feel really integrate Zhiguang Electric business philosophy of "great wisdom", when the industry is high frequency low-price competition in 2010 do a miserable time, but in a Zhiguang Electric "Red Sea" in the fight to find a suitable own "blue ocean" strategy. According to the reporter observed, many multinational companies are now integrated solutions through a comprehensive solution to the problem of users, thereby enabling users to generate strong brand dependent. From this perspective, Zhiguang Electric is focusing on putting the "only a long line, can catch a big fish" philosophy.
"System is not just a simple solution so simple to install energy saving equipment, such as the application of the same product in different companies in different situations occur, even the same company have different working conditions, how to make the system match the user's working conditions, and how build this system? If there is no strong technical ability and long-term operating experience, there is no ability to deal with this problem. "Liu Haiyan very confident to the reporter.
In fact, although Zhiguang saving time is not long established, it has caused great repercussions in society. July 22, 2010, the Ministry of Industry and Information Technology in Energy Conservation and Comprehensive Utilization Department, National Energy Conservation Center and other departments, supported by China Energy Conservation Service Industry Association, the Committee initiated Zhiguang undertaken energy title, "Zhi Guang Cup" Miles started saving service starting ceremony opening line of Yunnan in Kunming, Yunnan began.
Yunnan, China Energy Conservation Service has attracted several million lines of funds, a number of excellent energy-saving technology, a number of outstanding energy services company and industry-wide energy efficiency experts to participate, for energy-using enterprises to carry out "many" energy services, energy services team of experts will obligation demonstration enterprises rounds into the corporate communication, diagnosis; aggregate energy-saving solutions, carry out expert assessment and build contract energy management projects signed, the implementation platform.
Only the day of the event, inviting experts in energy services companies team up to obligations to diagnose more than 30, intends to use the contract energy management companies to implement energy saving projects have more than 10, including three companies to determine an opening the next day into the enterprise in the diagnosis.
With the Yunnan-line activities in an orderly manner, is expected to activities during the project will produce more than 30 energy management contract, with a total investment of 20 billion yuan, the formation of energy-saving capacity of 100 tons of standard coal, the annual 250 million tons of carbon dioxide emissions .
"Every one kwh electricity saving at least 340 grams of standard coal can be reduced to reduce the 272 grams of dust and reduce the 997 grams of carbon dioxide, 30 grams of sulfur dioxide emissions." Reporter contacted the company at different levels of staff are able to say this set of figures, It seems the "energy saving" has become a common pursuit of people Zhi Guang.
"In 2010 to 2020 the 10-year development plan, Zhiguang Electric will focus on energy efficiency, smart distribution networks, electrical transport three main areas for users to create systems to save energy, improve equipment reliability and efficiency of the overall solution program for users 'safety, saving, comfortable to use power' to provide comprehensive equipment and technology to ensure that. "Zhiguang people said.