March 15 News January 13, 2010 decision of the State Council executive meeting, "to accelerate the telecommunications network, radio and television networks and Internet triple play." This decision opened the China's "triple play the first year."
However, more than a year, triple play pilot process was not smooth, so far there is no city of broadcasting a pilot or a telecom company launched triple play services to users, it seems stalled triple play pilot (SVA and Shanghai,glue stick before the pilot Telecom companies have been cooperative with the IPTV business exception). Break the impasse process is the triple play from the Chinese government radio and television companies and telecommunications companies based on the nature and status of the industry, combined with the development of domestic and international information practices and trends, adjusting triple play the guiding ideology, objectives, and a pilot basis the pilot , clear communication and information industry development strategy, guidance and information to families beyond the triple play.
First, the triple play pilot's plight and the focus of conflict.
Focus on the plight of the performance of triple play pilot slow progress in the integration of the pilot, glue gun or even to a standstill. This dilemma is reflected in three aspects: First, the "triple play pilot program" introduced more difficult. In the drafting of the "triple play pilot program" in the process, SARFT and the Ministry of Industry and business in the two-way access, IPTV and other integrated broadcast controller of great differences on key issues, leading to time in the last five months, five drafts, the State Council Coordinating Group triple play only on June 9, 2010 issued a "triple play pilot program." Second, the pilot areas has been reported to the pilot implementation of the program has not yet been approved. Deadline August 16, 2010, 12 triple play pilot areas (cities) are reported within the specified time of the pilot program, however, the implementation of these pilot programs as there are various problems, which the State has not yet been triple play coordination of experimental work leading group of the approval. Third, the central integration of radio and television broadcasting systems IPTV platform has achieved total control of the pilot areas with the new IPTV broadcasting system integration platform for broadcast control points of docking, but there is no integration of a pilot broadcast control sub-regional IPTV platform operators and telecommunications transport network of docking to triple play IPTV pilot became a self Broadcasting System's one-man show. From this, "triple play pilot program" under the first phase of the pilot (June 2010 -2011 in July) the task is difficult to schedule. Experimental task of this stage is the "pilot areas (cities), the implementation of pilot enterprises in accordance with the triple play pilot program, and actively promote the pilot."
From the broadcasting and telecommunications industry for nearly ten years of business competition relations, and telecommunications companies SARFT's contradictions between the triple play is the focus of "family battle for TV subscribers." Although the "triple play pilot program" provides for radio and television companies and telecommunications companies to enter each other a number of business, but has become a home video users the focal point of the two sides. In this battle, the telecommunications company tried to use broadband networks and IPTV penetration and the spear into the market of household television subscribers, while SARFT Zeyi party mouthpiece, and information security shield to strong defense and telecommunications enterprises back on the family TV users market penetration and attack.
Second, the pilot led to the plight of the Reasons of the triple play.
The plight of the main reasons leading triple play radio and television systems and telecommunications companies is the system of a different nature, basic conditions are different, disparity of power and interests of the business objectives are different. "Triple play pilot program" provides eligible operates three radio and television companies can apply for eligible telecommunications services and telecom companies can apply for operating six radio and television services, in order to achieve the business two-way access. However, on the one hand, side view from the radio and television, radio and television system to allow its inability to operate the telecommunications business operations or inadvertent operation. For example, for profitable broadband services, radio and television networks in general is not currently equipped to provide broadband services; for the downward trend in prices among the other IP voice services, radio and television companies do not see any profit to be made. On the other hand, from the telecommunications business side, first want to broadcast IPTV service controller unable to do so, but it can not simply make IPTV service transmission pipeline companies to work for the radio and television. The second is to allow telecom companies to do business of neither the director of several radio and television are also unprofitable.