"A qualified scientists, automotive designers = 30% +30% +10% of the poet, the artist's business +10% +10% +10% of the cause of home salesman." Says a well-known determination.
"Automotive design is the combination of science and art." World-renowned car designer,glue stick designer of the Ferrari car, Mr. Tang said Willamette Jada.
"Digital design is very important, the designer first and foremost aim is to work the idea into reality." Known as "design godfather" of the famous car designer Giugiaro said.
Car, glue gun called the most complex since the industrial revolution of mechanical commodities. How to get the car through the design of the beauty beyond the machine itself, to convey thoughts and ideas become a powerful tool, has been a continuing goal automotive designers.
The first car T-classic cars rolled off the assembly line from the drawing paper with a few years time, and the Land Rover concept car speeding from the designer's idea into a dream only a few months, is the application of digital design technology to auto industry the development by leaps and bounds.
The world's largest two-dimensional, three-dimensional digital design software company Autodesk (AutodeskInc.) for automotive design-leading design solutions, covering the concept of vehicle and component design, engineering design, design data management and other fields, while uphold the concept of sustainable design, green innovation for the automotive design into power. Whether it is pioneering the world's major auto show concept car, or to round people dream car was born a hundred years the sections of the spleen own products, without exception, the use of Autodesk solutions for automotive design.
As the manufacturing industry, construction industry, geography and media and entertainment industry in the two-dimensional, three-dimensional world of digital design software leader, twenty years, Autodesk has accumulated in the two-dimensional and three-dimensional unparalleled experience in the design and leading technology also have a deep insight into all walks of life and made an epoch-making design innovation concept: through the creation of digital models and workflows, visualization of the design, simulation and analysis. This provides the possibility of an unprecedented - in the design becomes a reality, designers will be able to experience the depth of creativity. Electronic products from Apple flat-panel TV to Changhong, from 911 to rebuild the site to show disdain for the New York Freedom Tower Jin Mao Tower in Shanghai Huangpu River, the conversion from the Hong Kong MTR to North Water Transfer Project, from the 2008 Beijing Olympic Village space and material planning system to the 5.12 Wenchuan earthquake reconstruction of part of the farm houses, of course, "Kung Fu Panda," "Transformers," and so dazzling animation effects - Autodesk design solutions everywhere.
Complete digital solution for automotive design:
1, the conceptual design: Creative indulge sway ride.
Remember the "God pen Ma Liang," the story? I am afraid that support every child of God pen dream baby. The conceptual design process of digital design into today's let God T Ma Liang.
Autodesk provides a complete automotive concept design solutions for the sketch design, digital modeling, visualization, surface rendering, and A-level design to support all key stages.
"The best car designers need a childlike heart." Volkswagen Design Director SimonLoasby said. Sketch is thought the collision, the stage burst spark of inspiration, but also the minds of designers continually design new creative process displayed by the brush. If using the traditional hand-drawing method, a process that takes 60% of the time; and other Autodesk SketchBook AutodeskAlias and digital design tools to designers drawing from the heavy work of liberation, easily within a few hours completed sketch design.
After the completion of concept sketches, designers need to create three-dimensional digital model of the car, that is, to sketch three-dimensional in order to refine and optimize from every angle design.
The use of conventional automotive design method of making clay model, but this method is not only costly and time-consuming. Three-dimensional digital model of its flexible and efficient and accurate parametric expression, become a popular practice today. Autodesk AutodeskAlias can help automotive designers to quickly create three-dimensional digital model, such as by creating a symmetrical model, just do half of the design can get the whole model, Alias created model can be directly used in future production.
In order to better show the design results, car designers need to visualize the design rendering and animation. From the paint colors, the brightness of the lights to the bumper of the texture, leather seats, ambient light from the reflection of the body to the shadow under different weather conditions, the designer through the use of Autodesk software AutodeskAlias and AutodeskShowcase rendering, these details of the deal perfectly. As a film studio's star product dimensional modeling and animation software, Autodesk - AutodeskMaya, now also popular car designer. It is widely used to create animated short films, showing the results of car design.
Auto Body shape has experienced the evolution from simple to complex process, from the original box-style development to the boat, the wedge has a smooth surface until today outside the convex transition. Smooth surface in the automotive industry has a strict mathematical definition of - the gap between adjacent surfaces in the 0.005mm or less (some even require automobile plant to 0.001mm), shear rate of change (tangencyChange) at 0.16 degrees below, the curvature change (curvaturechange) 0.005 degrees below - that is, Class A surface standard. AutodeskAlias a curve-based design tools, you can define the shape of the edge, so that designers can easily handle and smooth surface of the apex and the shell, which ensures accurate shape and A-class surface quality.
Flower of the Magic Pen, is no longer a fairy tale.
2, Engineering design: to control costs and accelerate innovation.
Both his eyes headlights, or seagull-like open doors, whether it is comfortable and adjustable seat, or several thoughtful storage space, car design need to consider the feasibility of project implementation. In traditional engineering design, mechanical engineers and electrical engineers use different systems and formats, in the absence of collaborative design environment, it is difficult to understand and respond to rapid changes in the manufacturing sector requests. The other problem is the design into a real car, you must create multiple costly physical prototype validation and testing. Autodesk Digital Prototyping solutions to help automotive suppliers in the production front, with digital models, with customers and partners for product design, modeling, simulation, analysis and marketing more closely, so that products can better meet the needs of the demand side. For example, in the use of Autodesk solutions, Toyota's supply chain factories are to reduce design cycle from 6 weeks to 2 weeks, design errors by 50%.
Sustainable Design: Green Revolution, the design first.
According to statistics, vehicle greenhouse gas emissions account for the proportion of global emissions of about 20%, is second only to emissions of the industrial sector the second largest body. In the pursuit of fashion, comfort at the same time, green, environmental protection and energy conservation as an important element in automotive design, the major manufacturers of new energy sources, hybrid vehicles and a variety of energy saving technology in droves. However, in addition to the environmental pollution caused by emissions, manufacturing engineering prototype high time cost and economic cost, the lack of a unified design environment of the waste of resources, improper use of such materials are also contrary to the concept of green and sustainable development.
Autodesk adhere to sustainable design concepts into the design of the car. Available through digital prototyping simulation, analysis and visualization capabilities, users reduce the reliance on physical prototypes. For example, strict control at the design stage through manufacturing of materials used, the performance of alternative engine and body design of the simulation to optimize fuel efficiency, these measures are no doubt the tide of green manufacturing companies get the nod from the end user.
Rooted in China: digital design to promote independent design process.
Known as the design world, "Oscar," said the German Red Dot Design Award, Professor Lord 席彼得扎克 said: "Good industrial design can drive the market sales of 15% to 20% or so." Just-released soon, "the automobile industry revitalization plan, "which clearly stated that" support for innovation and transformation "and" support their own brand. " Pressure in industrial upgrading, increased competition in the Chinese auto market, more and more companies recognize that to build its own brand of design innovation in China is the choice for domestic auto companies. Through the implementation of digital design, in the design and development of innovative products, shorten product development cycles and accelerate the process of listing new products to benefit only their own brands to stand out from the competition.
In China, the domestic auto brand has gone from imitation to independent design depth of the transformation process. No need to learn from imitating the design, to brand positioning, China's local auto designers is a design found in the tide of globalization is their own piece of the sky. Whether it is full of modern Roewe 550, or the long-awaited passenger car brands Dongfeng Dongfeng Fengshen, or get inspiration from nature Chery panda, the design strength of the domestic brands in the growing.
At present, Autodesk has been widely involved in the SAIC, FAW, Beijing Automotive, Dongfeng, Geely, Chery and other domestic car manufacturers own brand of R & D, the Autodesk China's domestic auto companies will work together to solve with digital design program designed to accelerate the process of China's auto industry voluntary.
March 2009, Autodesk and Beijing Automobile Research Institute signed a Memorandum of Understanding for the automotive industry by virtue of the world's most cutting-edge design solutions and advanced industry experience to provide the vehicle for the Beijing auto design solutions, services and training full support to help improve Beijing Automotive Research Institute and the representative of the Chinese automobile manufacturing its own brand of design standards and innovation.
Design on behalf of the highest-level design company Shanghai Pan Asia Technical Automotive Center Co., Ltd. launched in 2007 masterpiece BuickRiviera (Buick future) concept car, the car blend of the Buick brand's global design and clever integration of the Chinese aesthetic elements are industry agreed that the history of China's most successful automotive design work, the concept of Europe and America can rival car. The entire three-dimensional design BuickRiviera is AutodeskAliasStudio of completion.