Some say the world has three god, is a religious believers to heart the god of the faith, a commercial society is the enterprise the respect of the "god", the consumers, and the third "god" is a consumer brand worship, many people just think, consumer is the enterprise god, because consumers is the enterprise survival and the development of basic place. Along with the change of consumption idea, the change of society and the brand to consumers start forming increasing influence, and, some very successful brand has already started to become consumer "god". In the rapid changes and insane age, electrical industry also is so, the 65-year-old jack Welch was born in working families, the university of Massachusetts has achieved chemical engineering bachelor degree and the university of Illinois chemical engineering master's and doctoral degree. He is only 5 feet 8 inches,glue gun bald forehead, the body is very stocky, ordinary appearance make it difficult to compare him to the world's most powerful and most competitive and most valuable company President relates in together, it looks like he's more like a bus driver. In 1960, Welch join ce, and become the Massachusetts's skin of anfield a junior engineer. A year later, he deplored the company of bureaucracy system of choking, resignation for another he, in his farewell party at the upcoming, his young boss reuben, "the husband fighting hard to keep him, on the table for nearly four hours Welch on the persuade offensive, and eventually made him promise to stay for ce effect on the condition that he will not be company of bureaucracy mores.nay. "The move by the Cardiff ce to stay on their history one of the greatest leaders. In 1968 the general electric company become the most Welch young's general manager. 37 years old, Welch as group executives, in 1979, was the vice President. 1981 years after nine years of assessment, Welch replace Reginald-Jones in as general electric (ge) 8 President, at this time of general electric has experienced 117 years history.
From the second half of 1995 began, a known as' six sigma 'activities like the fire as fuel all over the general electric company. Now six sigma has become the big company all ideals and aspirations of the center link, become a kind of standardization methods of work. The excellence of ge, leader, a old man the implementing six sigma Welch theory as its ge career brilliant ending. Welch think brand in a national competitiveness is quite important place.
Real brand phenomenon "China brand" no voice
A region or country of how many brands, often is the comprehensive strength, economic competition ability and the best reflect the development of science and technology level. Developed countries GDP of 60% of the part from brand industrial value created, but the present China's GDP (in less than 20% of the value, is the manufacturing sector by contributions by brand come out. We wake up to the fact that China's GDP is very big, but due to the lack of brand, China's economy is not strong, "the Chinese brand" final pricing in international control products retail giant hand, which allows to low cost labor for the core competitiveness of the "China brand" in the value chain of the most low, 3%-10% of the profit is manufacturing enterprise usually profit, even some of the manufacturing enterprise only 3%. Such profit margins in the labor cost, rising prices of raw materials, profits appear "diving", the enterprise unsustainable was predictable, after the age of the crisis facing competition, market will further to valuable brand concentration, it is an inevitable trend. For most actively participate in international market competition of Chinese enterprise is concerned, the brand has become more and more to the value of the race for the label. In the financial crisis washed out a large number of world brand later, Chinese companies are trying to try through a crack in the brand market opportunity possibilities of the key to open the door of the world.
Capital economics and trade university, an associate professor of public management ZhangZhiXin think, China in the global market pricing and influence in the wto rules, the lack of long-term, although is emerging trade country face a common problem, but can not be simple blamed on the historical responsibility and developing the jet lag. As a trading power, China in the international market there was little discourse. From the subjective reason look, include at least the following: one is in pursuit of the total amount of foreign trade in at the same time, no high emphasis on international trade rules of research, popularization and use; 2 it is import and export market main body size, number, the public spread, although trade amount is larger, but can't form of trade negotiations in the effective force; Three is between the government and enterprises lack of benign cooperation and the mechanism of linkage, political diplomatic and commercial trade negotiations did not form echo; Four is a trade no market, no domestic form has international influence of goods, services trade standard market.
Change the way Chinese electrical industry brand new opportunities
China's independent brand to rise, accept the test of internationalization further, enterprise and brand want to steadily toward maturity, scientific and reasonable in the international famous brand or contract or retreating troughs or is in their height adjustment, the challenges, that the use of the strategy is especially important, China electrical industry brand and entrepreneurs also is in a fight, gaining momentum.
Hc360.com electrical nets general manager ChenYanYan said, the traditional brand establishing idea is: "Rome wasn't built in a day, the cold", the brand needs a long-term process. And speed up the network era brand establishment process. The traditional industry with the "scale" threshold in the Internet does not exist, use the Internet to mold the brand is a bottom-up ways of marketing, it emphasized the interactive information exchange, consumers can directly information and requirements on to marketing personnel, this has greatly increased the marketing process consumers position, make them from the passive information object and negative information under the receiver into active participants and the important information source. In the whole process, the enterprise and the consumer keep continuous two-way communication and exchange, let consumer involved in all aspects of the marketing process from product design, production, pricing to after-sales service, truly reflects "is a center with the user" brand concept. The brand of selection became an important way of promoting enterprise. In 2012, from the first six electrical network of ten large selection activities, and on the basis of out with 2012 China electric brand culture year activities. Brand culture year include: electric experts seminar, electrical industry peak BBS, 2012 China electrical ten large selection activities, electrical enterprise communication meeting of supply and demand. The brand culture year will make hc360.com depth 2012 Chinese electrical industry 10 large selection in the professional,glue stick focus, and on the basis of electrical industry policy on express, achievement electric brand influence, thrusting electrical industry boom, realize the win-win situation with the ultimate goal of enterprise.
April 15, 2012, the "2012 China electric brand culture year-2012 Chinese electrical industry 10 large selection" sign up stage will open, April 20,, the Chinese electrical industry of shenzhen peak BBS standing will also unveiled. In may, June Beijing, Shanghai by the press conference will be held in......
The highlight of this activity, window one, times, and miniature media supporting her. The "ten" selection activity will use the most popular micro media-mobile phone for extensive publicity and micro bo power, further expand the influence activities. Point two, the activity to product line segments, new electrical industrial equipment award. The other intelligent power grid and new energy a contribution award, for they made outstanding contribution to the industry. Window 3, open up the "ten large selection" column and the 2012 China electrical industry 10 large selection official BBS ", report the selection process, increase participation in the net friend, promote activities influence, the spread. Point four, set up the "buyer recommend" link, enhance interactive activities, and at the same time from electrical nets will organize buyers group, the enterprise field investigation to important for research. Window five, entrust "DengBai's research institutions" professional questionnaire vote, access to public scoring values. Through the electric light magazine widespread questionnaire survey, is expected to release 60000 pieces, HuiZhiChan by mail, fax and mail the form such as feedback to the organizing committee. We also will for hc360.com its 32 industry 150000 E-mail for peer-to-peer EDM email, timely and effective relay of the latest information. Window six, hundred gathered in the media, fully three-dimensional promotion. Starting from the date of the activity, the organizing committee will unite hundreds of mass media and professional media reported in-depth tracking, August 24 awards festival held later time, will also fully promotion.
Electrical industry is entering a passion retreat after the insipid period, purchaser, more rational choice in brand. Someone once predicted, electrical industry time is coming to an end of the profits. The more the more open the enterprise began to realize that the price war is not smoke in a long-term strategy, waking homogeneity product will be washed out, only the brand construction, brand marketing is a business enterprise long development, for market share way out. From the ten electrical nets held selection live, present a more and more perfect situation. Along with the rapid development of the industry, the transformation of the notion of industry members, to the attention of the enterprise brand publicity, ten large selection of cognition also more and more get top government, industry experts and business people and industry of the audience highly attention and recognition.